Unlocking Business Growth with Quizzes
Convert Curiosity into Clients
WRITTEN BY: VALENTINA POPESCU, THE IN-DEMAND OFFER CREATOR
"Great news! Someone signed up for the quiz you helped make, Valentina, then purchased the low-ticket offer associated with their result, bought the second trigger upsell on that checkout page, and instantly joined the free video training on the backend that ultimately leads to my signature offer. All on automation — here's to a great passive income sale today from only the second time sharing the quiz link." – J.
After years in digital marketing, I can spot a genuine game-changer. Quizzes are that hidden gem most businesses aren't leveraging enough. They're not just fun distractions – they're conversion machines when built strategically.
I've seen businesses transform their lead generation with quizzes, and the results speak volumes. Here's why I'm passionate about this approach:
Quiz types that actually convert:
Lead magnets people genuinely want – quiz results feel personalised enough that people happily exchange their email
Personality quizzes that build instant connection – we're all a little self-obsessed, and these tap directly into that psychology
Product matchmakers that guide prospects to exactly what they need (and will likely buy)
Knowledge assessments for customised educational approaches
Feedback collectors people actually complete
The numbers don't lie:
I'm not just excited about quizzes because they're fun. I'm excited because they work ridiculously well. I've seen quizzes generate 5-10x more leads than standard approaches. Business owners report 20-50% lifts in brand awareness and slashing ad spend by 30% or more. When marketing dollars matter (and when don't they?), these numbers are too good to ignore.
Why quizzes work:
They're interactive in a world of passive content. They create the perfect reason to ask for contact info without feeling pushy. They give you actual insights into what your audience wants. And people share them voluntarily – that's free marketing!
Tools worth using:
Skip basic Google Forms unless you're just testing. I've had great experiences with TryInteract and ScoreApp, which offer everything you need: customisable pages, multiple question formats, personalised results, and email integration. Some now offer AI assistance – helpful, but always infuse your own expertise.
Design for conversion:
Focus on an irresistible first impression, questions that feel conversational, and results pages that deliver value while naturally leading to your offer.
Keep form fields minimal, collect contact info early, set up abandoned quiz emails (these have incredible open rates), and follow up with targeted emails matching their specific outcome.
Quizzes aren't just another tactic – they're one of the smartest ways to grow a business today. They tap into our curiosity and desire for personalisation, generating quality leads that convert – often completely on autopilot, just like what happened with J.
If you're tired of content that doesn't move the needle, a strategically built quiz might be exactly what your business needs right now.
ABOUT THE AUTHOR
Valentina Popescu is a self-confessed introverted night owl who's just as passionate about Netflix binges as she is about scaling businesses that work for you, not the other way around. From managing a 27-person team to helping entrepreneurs scale without social media overwhelm, she’s learned that excellence doesn't require sacrifice. She’s built multiple successful businesses, including two brick and mortar businesses in her home country of Romania, a music and language school and a CPD training centre, and an online English language school that helped nurses pass high-stakes exams to work in the UK. And on top of all that, she’s a kind, vibrant and generous community member, always willing to pitch in with advice and support for others.
READ MORE FROM our expert guests 👉
YOU CAN JOIN THE HOLT WAITLIST TODAY 🎉
Once a month, there are 25 new spots in The HoLT up for grabs.
This is so we can protect the experience of our existing members and grow gradually.
